ADVERTISING GUIDELINES Last Updated February 1, 2012
Last Updated February 1, 2012
1. SOCIAL COMMUNITY ACCOUNTS
1.1. Advertisers can create or manage multiple accounts for social or advertising purposes if such accounts are for separate business purposes. Each account must have an individual e-mail address at registration.
1.2. Advertisers cannot programmatically automate the creation of accounts or ads unless given permission by administration to do so.
2. BUSINESS DIRECTORY ACCOUNTS
2.1. Advertisers can create or manage multiple accounts for advertising purposes if such accounts are for separate business purposes. Each account must have an individual e-mail address at registration.
2.2. Advertisers can be listed in up to 3 categories within the business directory.
2.3. Advertisers in the directory cannot deviate from the pre-formatted page layout in the directory. Certain additions or options may be available at additional cost.
3. NO ENDORSEMENT
3.1. Ads cannot imply any endorsement of the product, service, or ad destination by the website.
4. LANDING PAGES/DESTINATION URLS
4.1. Ads that contain a URL or domain in the body must link to that same URL or domain.
4.2. Ads must send users to the same landing page when the ad is clicked.
4.3. Landing pages cannot generate a pop-up (including "pop-overs" and "pop-unders") when a user enters or leaves the page.
4.4. Landing pages cannot use "fake" close behavior (i.e. when a user clicks the "close" icon on the page, the page should close down and no other behavior should result).
4.5. Landing pages cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present any other unexpected behavior (for example: navigation to another ad or page).
4.6. Ads cannot require viewers to click on the ad to submit Personally Identifiable Information (such as name, date of birth, phone numbers, social security number, physical addresses, or email addresses) on the landing page or in the ad, except to enable an e-commerce transaction and where the ad and landing page clearly indicate that a product is being sold.
5. AD & IMAGE CONTENT
5.1. Ads must directly relate to the content on the landing page.
5.2. Ads must clearly represent the company, product, or brand that is being advertised.
5.3. Ads cannot contain audio that plays automatically, without a user's interaction.
6. PROHIBITED CONTENT
6.1. Ads must not be false, misleading, fraudulent, or deceptive.
6.2. Ads cannot contain, facilitate, promote, or reference the following:
7.1. Any targeting of ads based on a user attribute such as age, gender, location, or interest, must be directly relevant to the offer, and cannot be done by a method inconsistent with privacy and data policies.
7.2. Ads with adult themes, including contraception, sex education, and health conditions must be targeted to individuals at least 18 years old. Platform ads should do this via Demographic Restrictions, not by obtaining user data.
7.3. Ads must be targeted to people 21 years old or older in the US, 19 years old or older in Canada, 18 years old or older in the UK, and 21 years old or older everywhere else.
7.4. Ads cannot include content that might appeal to (or mislead) minors by implying that the consumption of alcoholic beverages is fashionable or the accepted course of behavior for those who are underage.
8. PRIVACY & DATA
8.1. You may not give data you receive from us to any third party, including ad networks.
8.2. Unless authorized by us, your ads may not display user data -- such as users' names or profile photos -- whether that data was obtained from this website or otherwise.
8.3. You may not use user data you receive from us or collect through running an ad, including information you derive from your targeting criteria, for any purpose off of this website, without user consent.
9. PRICES, DISCOUNTS, & FREE OFFERS
9.1. Ads cannot be deceptive or fraudulent about any offer made.
9.2. If an ad includes a price, discount, or 'free' offer, the destination URL for the ad must link to a page that clearly and accurately offers the exact deal the ad has displayed;
9.3. The ad must clearly state what action or set of actions is required to qualify for the offer.
10. SUBSCRIPTION SERVICES
10.1. The advertisement of Subscription Services must comply with the conditions noted below and as determined by this website in its sole discretion. "Subscription Services" may include sites that promote downloading ringtones, wallpaper, or text messages for predictions, love life advice, news, personality quizzes, or other entertainment services or any site that induces a user to sign up for recurring billing of a product or service.
10.2. The promoted website must clearly and accurately display the price and billing interval (such as per week or once per month) on the landing page as well as any page that prompts a user for Personally Identifiable Information or billing information.
10.3. If users sign up for the service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code.
10.4. If the service is a subscription, the website must provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This should be on the first page where the user enters personal data, and the user should not be able to proceed without opting in.
10.5. All of the foregoing items should be located in a prominent place on your webpage, as determined by administration in its sole discretion, and should be easy to find, read, and understand.
11. COPYRIGHTS & TRADEMARKS
11.1. Ads cannot include any content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right(s).
11.2. The advertiser must have intellectual property rights to the creativity and be permitted to display such creative works as advertising on the website.
12.1. Ads cannot contain, facilitate or promote "spam" or other advertising or marketing content that violates applicable laws, regulations, or industry standards.
13.1. Ads cannot contain or link, whether directly or indirectly, to a site that contains spyware/malware downloads, whether initiated automatically or manually by the user, or other auto-initiated downloads.
13.2. Ads cannot contain or link to a site that facilitates or promotes.
13.2.1. Collection of demographic and usage information from a user's computer without the user's express consent;
13.2.2. Collection or request of usernames or passwords from any user;
13.2.3. Proxying usernames or passwords for the purpose of automating logins to the website;
13.3. Any software that (i) "sneaks" onto a user's system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on the user's computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for a fee, (iv) automatically downloads without administrator's express prior approval, (v) presents any download dialog boxes without a user's express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right(s).