SoBiz Blog
Choose Your Attitude
Apr 08 by Denversings
“The last of the human freedoms is to choose one’s attitude in any given set of circumstances.” Victor Frankl
We go through many things in life; the good, bad, unfair, absurd, fantastic, miraculous, etc. Victor is right, we have a choice in our responses to what life throws at us.
Speaking of things thrown at us. Nine years ago I stopped on the side of a highway to try Read More»
#1 Reason for Failure in Network Marketing
Apr 08 by Denversings
Are you frustrated with your results in Network Marketing? The first thing you want to identify is what you actually Want to accomplish and what you desire, to help you get there, let’s identify a possible reason for failure that plagues so many network marketers.
You Cannot Defeat an Unidentified Enemy
If you are struggling you CANNOT change the tide until you identify the reason for failure. It’s like training for a fight against an unknown enemy, not knowing if the enemy is Read More»
Network Marketing Tips: 5 Things Network Marketer Leaders Do Daily
Apr 08 by Denversings
The internet and network marketing industry is filled with so-called, self proclaimed leaders who are Fakin’ It Until They Make It.
Part of the reason for this is a lot of people get sold on the whole notion of attraction marketing after reading Mike Dillard’s Magnetic Sponsoring book so they set out to brand themselves instantly as leaders in this industry via attraction marketing.
However, reading an ebook does not a leader make (semi-Yoda like there, eh?) The amazing thing to me is that everyone is touting Dillard’s Magnetic Sponsoring as their main “Bible” to follow to achieve their marketing success.
But if you are practicing attraction marketing but with no success or practical knowledge to back it up, that is a pretty shallow, myopic, and useless method to use to build your business. There needs to be some “Ommph!” and legitimacy behind your attraction marketing methods; your lifestyle pics, your “look at me I’m successful!”” writings, recordings, videos and what-not…
5 Things Network Marketing Leaders Do Daily Read More»
Research: TV Viewers Will Follow Shows, Celebrities and Brands Online
Apr 08 by SobizNetwork
Digitas declares an end to the era of passive TV viewership with findings ahead of upfront-style advertising sales events by online companies.
NEW YORK – Ahead of a two-week series of events where major online companies including AOL, Yahoo, Google and Microsoft will hype their content lineup and advertising opportunities, integrated ad agency Digitas is about to release new research showing how online video is engaging viewers. The data reveals a healthy appetite for exclusive online videos of TV shows and is being touted as showing that entertainment fans are becoming, more than ever, a nation of brand-seeking multi-taskers.
Emulating the way that TV broadcasters roll out their content and meet with advertisers during upfront presentations, the online giants have made plans of their own. Later this month, the two-week so-called Digital Content New Fronts will kick off. From Hulu to YouTube, each company will take a day to pitch advertisers on why the digital sector deserves a bigger slice of the ad budget pie graph.
Digitas will make their own showing on April 26 in a program entitled “Big Content: From Video Bloggers to Blockbusters,” intended to showcase how longer-form digital content continues to make inroads into prime time viewing, how distribution models are morphing with the advent of social media and mobile devices, and how content is now being driven by access to a tremendous amount of data. Read More»
Casey Research, Jeff Clark: What Happens to Gold if We Enter a Recession or Depression?
Apr 08 by DenversingsBy Jeff Clark, Casey Research
Mayan prophecies aside, many of the senior Casey Research staff believe that economic, monetary, and fiscal pressures could come to a head this year. The massive buildup of global debt, continued reckless deficit spending, and the lack of sound political leadership to reverse either trend point to a potentially ugly tipping point. What happens to our investments if we enter another recession or – gulp – a depression?
Here’s an updated snapshot of the gold price during each recession since 1955.
Clearly, one should not assume that gold will perform poorly during a recession. Even in the crash of 2008, gold still ended the year with a 5% gain. And with the amount of currency dilution we’ve undergone since that time, it seems more likely gold will rise in any economic contraction than fall. Indeed, if the response of government to a recession is more money printing, precious metals will be a critical asset to have in your possession.
Even if the gold price ends up flat or down this year, the CPI won’t. Gold’s enduring purchasing power is why we hold the metal.
Jim Sinclair: QE 3 Will Surpass 1 & 2
Apr 08 by Denversings
Read More»
How to make video success more predictable
Apr 08 by SobizNetwork From: iMedia Connection – David Rubinstein |
| Who wouldn’t want to create a viral video? You pay to produce it once. Everyone loves it, so they share it with their friends. You don’t need to pay much in the way of media because it’s getting millions of views. All the big media publications draw attention to it, and it ranks well in search in both Google and YouTube.
You would think by now brands would realize that it’s no easier to create a viral video than it is to create a Billboard hit or an Emmy-winning show. But, when brands reach out to agencies about producing video, they still often ask the agencies to “just create a viral video.” If you’ve come to the realization that putting all your eggs in the viral-video basket might be too risky for you, then here’s an approach that should produce more predictable results. |
Video and Social Marketing Drive Content Marketing
Apr 08 by SobizNetworkAccording to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing world as brands from American Express and Proctor & Gamble to GE and General Mills use it alongside more traditional strategies to reach their target audiences.
Key findings from surveyed senior-level brand marketers and agency executives in conjunction with a program that recognizes the most effective and impactful marketing and advertising communications, includes these marketing responses:
- 100% of brand and agency marketers surveyed utilize content marketing in their overall marketing strategies. For 87% of respondents, video is the most common form of content created
- Social media is the most popular channel marketers use for driving traffic to content with 96% of respondents currently utilizing. Usage is up from 88% in 2011
- Marketers employ content marketing efforts to drive brand awareness and target top of purchase funnel consumers rather than for generating direct leads or sales. Social media engagement is the most popular indicator marketers consider when measuring the success of content marketing, followed by views or content downloads
- Social media, video advertising and content marketing are viewed as the most effective tactics used for brand awareness, consideration and affinity.
- 82% of brand and agency marketers expect to increase content marketing efforts in 2012.
Embry: Gartman Inept, CNBC Wrong, Gold Demand off the Hook
Apr 08 by Denversings
With tremendous volatility in gold and silver, and oil holding well above the $103 level, King World News interviewed John Embry, Chief Investment Strategist of the $10 billion strong Sprott Asset Management. Embry told KWN that bullion dealers are telling him phones are ring off the hook and Read More»
YouTube/Video Top Area for Increased Social Media Marketing
Apr 08 by SobizNetwork
YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger marketers (aged 20-49) are 13% more likely than their older counterparts (aged over 60) to tab video production as a key growth area (77% vs. 68%).
In fact, according to a March 2012 report [pdf] from the Web Video Marketing Council (WVMC) and Flimp Media, 81% of senior marketing executives are using online video content, with brand websites (67%), social media sites (61%), and email marketing (52%) the most popular avenues for sharing content. Indeed, video appears to be a key complement to email: almost three-quarters of marketers integrating video with email said they believe consumers are more likely to purchase or convert after viewing an email campaign that incorporated video. Read More»
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